A recent Visa survey found that 45% of U.S. Gen Z adults would be happy to receive cryptocurrency as a holiday gift, signaling a shift in gifting preferences.

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This generation, comfortable with digital assets, sees crypto as a practical and forward-thinking present.

Businesses are taking note of this trend, as digital assets become integrated into everyday life and gift-giving rituals.

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Giving cryptocurrency as a gift has become easier with the availability of “crypto gift” features on many exchanges, but recipients need a digital wallet to access it.

When considering gifting cryptocurrency, prioritize security and choose well-known assets like Bitcoin or Ethereum for a positive first experience.

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Risks of gifting cryptocurrency include price volatility and security concerns, emphasizing the importance of using secure platforms and educating recipients on safety.

This shift highlights a generational gap in attitudes towards digital ownership and investment, with implications for future market trends and retail offerings.

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