Museum of Illusions Orlando provides a mind-bending escape from reality

ORLANDO, Fla. — Museum of Illusions Orlando opened to the public on Saturday, boasting “more eye-fooling fun under one roof” than anywhere else in town.

The new attraction at ICON Park on International Drive is the 20th “Museum of Illusions” franchise to open for the Zagreb, Croatia-based Enthoosia Group, and it’s their first location in the United States, according to Marketing Manager Christine Haughney.

“When we were looking to come to the U.S. we of course thought Florida and Orlando, and we chose ICON Park here because it’s right in the center of I-Drive [...] we’re right down the street from all of our locals, it’s obviously a great mecca for all of our tourists,” Haughney said.

With more than 50 optical, interactive, and photographic exhibits, Haughney says that the 1-2 hour experience is a new take on the timeless entertainment of illusions:

“You’ll see some of the nostalgia pieces when you look at some of the optical illusions, but I think our big differentiator is the fact that we have the photographic ones where you actually step inside the illusion and you’re the one who brings it to life,” Haughney said.

See what the museum looks like in our gallery:

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Museum of Illusions Orlando provides a mind-bending escape from reality Museum of Illusions Orlando held their grand opening at Icon Park on International Drive, the 20th location for the Zagreb, Croatia-based brand and their first in the U.S., January 9, 2021. (Brandon Hogan)

Haughney says that each Museum of Illusions around the world is given certain motifs to reflect their surroundings --- appropriately, Museum of Illusions Orlando contains familiar beach-themed decor in some areas, as well as orange paint throughout.

Guests can enjoy special “preview days” pricing until January 31, $15 per person of any age; children two and under get in free.

The launch is accompanied with COVID-19 safety measures in tow, such as mandatory face masks, limited capacity, one-way paths, routine cleaning, and designated time slots.

To that point, while tickets are being sold at the door, Museum of Illusions Orlando encourages you to register for a visit on their website.

After the pandemic, the attraction will gradually offer new experiences meant to draw more guests, such as seasonal events and venue space, according to Marketing Manager Jennifer Bisbee:

“We can’t wait until covid is behind us because we’re great for date nights, couples, kids…” Bisbee said.

“Instead of dinner and a movie, why not dinner and a museum?”

Cox Media Group