The U.S. Supreme Court is looking at a trademark case.
Jack Daniel’s is trying to stop production and marketing of a chewy dog toy called Bad Spaniels.
The toy, shaped and decorated like a Jack Daniel’s bottle, features a spaniel and the name “Bad Spaniels” on the label instead of the iconic Jack Daniel’s name.
Instead of promising 40% alcohol by volume, it promises “43% poo by volume, 100% smelly.”
The vinyl bottle is part of a line of chewy dog toys, called Silly Squeakers and is manufactured by VIP products.
Jack Daniel’s claims the toy infringes on its trademark, confuses consumers and tarnishes its reputation explaining, “Jack Daniel’s loves dogs and appreciates a good joke as much as anyone.
But Jack Daniel’s likes its customers even more and doesn’t want them confused or associating its fine whiskey with dog poop.”
VIP says, “Freedom of speech begins with freedom to mock.”
OK, let's do this. In about ten minutes, the Supreme Court is going to hear arguments in _Jack Daniel's v. VIP Products_, which is a trademark infringement and dilution case about a dog chew toy that riffs on a bottle of Jack (image from @scotusblog).#BadSpaniels pic.twitter.com/IDKC6wGUvn— Will Frank (@scifantasy) March 22, 2023
©2023 Cox Media Group