News

Study finds negative Yankee Candle reviews linked to COVID when people lost their sense of smell

Yankee Candles fans worried orders may not be shipped by holiday

Yankee Candles are notoriously pungent...but a spike in negative reviews in 2020 indicated that the candles had lost their smell.

Research has concluded that the culprit could be Covid-19.

Northeastern University research shows a correlation between negative Yankee Candle reviews and surges in Covid cases.

For every 100,000 new covid cases, “no smell” reviews of the candles went up by .25%.

“The scent of these candles are so strong that I can’t walk within 50 feet of a display without feeling like a monster pumpkin pie assaulted me, complete with massive headache,” one candle review reads. “If you can’t smell this pie beast then you have Covid.”

RELATED: Yankee Candle founder is selling multi-million dollar mansion:


Joe Kelley

Joe Kelley

WDBO News Director and host the The Joe Kelley Show - weekdays from 5:00PM to 7:00PM on WDBO.



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