Talk about an interview gone terribly, terribly wrong.
While interviewing Samuel L. Jackson for his new movie 'Robocop', KTLA entertainment reporter Sam Rubin also asks him about his Super Bowl commercial.
The problem is actor Laurence Fishburne was the one in the Kia commercial, not Jackson.
Simple mistake, right?
Not to Jackson.
He pretty much schools the reporter on how he probably should find another line of work if he can't keep his actor's straight.
Rubin tried desperately to return to 'Robocop' talk but Jackson isn't having it.
Here's a transcript of the uncomfortable exchange:
Rubin: Did you get a lot of reaction to that Super Bowl commercial?
Jackson: What Super Bowl commercial?
[awkward silence]
R: Oh, you know what? My mistake.
J: You know what? You're as crazy as the people on Twitter. I'M NOT LAURENCE FISHBURNE.
R: That was my fault. I know that. My mistake.
J: WE DON'T ALL LOOK ALIKE. We may all be black and famous, but we don't all look alike.
R: I am guilty.
J: You're the entertainment reporter for this station? And you don't know the difference between me and Laurence Fishburne?!? That must be a very short line for your job.
R: It probably wouldn't be very hard to get another person to sit right here. Let's talk about Robocop.
J: Oh hell no. Really? REALLY? I'm the other guy. ... There's more than one black guy doing commercials. I'm the 'what's in your wallet' black guy, he's the 'car' black guy. Morgan Freeman is the other credit card black guy.
Watch and get ready to feel uncomfortable:










