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Target features girl with disability as Princess Elsa in Halloween ad

Target Photo credit: Inquisitr via Twitter

Target's latest Halloween ad is being praised on social media for featuring a little girl with leg braces and arm crutches as Princess Elsa from 'Frozen.'

The advertisement for Halloween costumes went viral after a mother who has a daughter with disabilities, Jen Spickenagel Kroll, posted it to Facebook and thanked the retailer for including all types of children.

"Including children with special needs into advertising makes them less of a spectacle to the general public when they venture out into the real world. Normalizing disabilities in children is PRICELESS," Kroll's post read in part.

Many other parents and supporters have taken to Twitter to thank Target and give them a thumbs up. 

Target has responded saying that their advertising team works hard to include all of their guests.
This isn't the first time the retailer has been more inclusive of all types of children. In 2012, they featured a model with Down Syndrome in one of their advertisements.

 

Dear Target, I love you.  Thank you for including a child with braces and arm crutches into your advertising campaign!...

Posted by Jen Spickenagel Kroll on Sunday, October 18, 2015


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