Smuckers is giving its iconic jams and fruit spreads a modernized makeover for the first time since the 1990s.
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The new packaging features a more contemporary design with a focus on highlighting the fruit on the front label while retaining the familiar gingham pattern on the lids.
The update aims to connect the products to modern eating moments and the full Smucker’s portfolio, including Uncrustables and Jif peanut butter.
Despite the fresh look, Smuckers insists the taste of the products will remain unchanged.
The new jars will debut in the spring, and Jif peanut butter will release a Simply version with limited ingredients while maintaining the same taste.
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