More than $35 million in economic revenue expected from massive crowds at Cheez-it Citrus Bowl

ORANGE COUNTY, Fla. — Thousands of South Carolina and Illinois fans made cross-country trips to Orlando for the annual Cheez-it Citrus Bowl.

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Officials with Florida Citrus Sports said the visitors generated millions in economic revenue for the community.

Channel 9 spoke with several fans who told us they visited local restaurants, headed to theme parks, and planned to go-out for New Year’s Eve, but above all else made the trip to the City Beautiful for the football.

Officials with Florida Citrus Sports estimate the Cheez-it Citrus Bowl alone will generate between $35 and $45 million for the community.

A spokesperson for Florida Citrus Sports said the exact amount generated varies by game, year, and crowd size, but combined, “The Florida Classic, Pop-Tart Bowl, and Cheez-it Citrus Bowl generate approximately $100 million in economic impact annually.”

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