Bad Bunny’s Super Bowl halftime performance led to a surge in users learning Spanish on Duolingo, with app usage spiking after his appearance.
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The company shared a graph showing the increase in Spanish study during the halftime show.
It remains to be seen if this surge in learning will continue.
READ: Super Bowl LX: Wedding during Bad Bunny’s halftime show was real
Bad Bunny’s performance, mostly in Spanish, was praised for showcasing Puerto Rican culture and unity, but also faced criticism from some who couldn’t understand the lyrics and disliked the choreography.
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