This week, a group of farmworkers embarked on a 45-mile (72-kilometer) journey on foot, leading a five-day march from a destitute community in Florida to a lavish oceanfront town, known for its opulence.
Their aim was to urge retailers to wield their purchasing power and improve the working conditions and pay of laborers.
The farmworkers were marching to raise awareness about the Fair Food Program, which has successfully persuaded prominent companies such as McDonald’s, Walmart, Taco Bell, and Whole Foods to use their influence over growers and ensure better wages and working conditions for farmworkers.
The marchers sought to exert pressure on other companies, including Publix, Wendy’s, and Kroger, to join the program, which was established in 2011.
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