Watch: Family rescues swimming bear with jug stuck on its head

Bloomer, Wisconsin — A family fishing trip turned into a rescue operation Sunday, when they discovered a bear swimming in the lake with a plastic jug stuck on its head.

Tricia Hurt posted a video of the ordeal on her Facebook page.

“Just a baby bear here.” she can be heard saying in the video which was filmed on Marshmiller Lake near Bloomer, Wisconsin.

The Hurt's  told KARE-TV they initially thought it might be a black lab in the water, but saw it was a young bear as they got closer.

The first attempt to pull the jug from the animals head failed when Brian Hurt’s hands slipped, but a second attempt did the trick.

The bear then gave his head a good shake and literally swam off into the sunset.

“We saved our little bear,” Tricia exclaimed on the video. “Swim happy!”

App users click here to see the video.