Generation X, people in their 40s and 50s, is facing a financial and confidence crisis, with rising costs and financial pressure impacting their economic outlook.

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The Consumer Confidence Index for Gen X is at its lowest in at least four and a half years, indicating a decline in economic optimism.

The decline is possibly due to a midlife financial squeeze and emotional factors.

Gen X, considered the “sandwich generation,” is struggling to financially support both aging Boomer parents and Gen Z children, making it challenging to save for retirement.

Despite being in their peak earning years, only 35% of Gen X feel prepared to financially support their parents, and 55% feel they can support their children in the coming years.

Gen X is expected to lead global consumer spending through at least 2033, with a projected spending of $23 trillion by 2035.

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