Starbucks has introduced a new ChatGPT-powered experience that allows customers to describe their mood or upload a photo to receive personalized drink suggestions.
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Customers can enable the Starbucks app through ChatGPT’s app directory and enter a prompt on the chatbot that includes “@Starbucks” to use the beta app.
The AI-powered tool integrates chat-based recommendations with the ordering process, enabling users to explore options in ChatGPT and complete checkout through the Starbucks app or website.
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This feature, currently in beta, aims to help users discover drinks they’ll love without needing to know specific menu items.
By leveraging AI technology, Starbucks is enhancing the coffee-ordering experience by translating customers’ inspiration into tailored drink suggestions based on their preferences and mood.
Starbucks is implementing a “Back to Starbucks” turnaround strategy, which includes adding seating, trimming the menu, and reintroducing tiers to its loyalty program.
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