The National Collegiate Athletic Association (NCAA) is taking a Virginia urologist to court over the doctor’s attempt at clever advertising.
Virginia Urology Center, P.C. recently registered for the mark VASECTOMY MAYHEM claiming college sports has been damaged by the registration.
The story is getting a lot of attention on social media.
The annual NCAA basketball tournament is often referred to as “March Madness” and there is research to suggest the urologist may be on to something with his attempt at a pun.
According to WebMD, vasectomies peak during the month of March and the article suggests men may be scheduling their vasectomies around tournament time to take advantage of the downtime to watch games.