McDonald’s and Wendy’s are reporting sluggish breakfast sales.
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The news credits the trend of economic uncertainty and financial stress among low-income consumers.
The decline in breakfast traffic is an industrywide trend, with more Americans opting to eat at home or skip the meal altogether.
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Despite rising costs, not all fast-food chains are experiencing declines in breakfast sales, with Starbucks and Dunkin’ reporting success in this area.
Experts suggest that economic pressures, such as high credit card interest rates and inflation, are leading consumers to cut back on breakfast spending.
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The cost of fast food has increased significantly over the past decade, with some items more than doubling in price, potentially contributing to the decline in breakfast traffic at fast-food chains.
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