Dog parents to spend nearly $1B on Halloween costumes this year — and one costume leads the pack

Pooch parents are expected to spend nearly $1 billion on Halloween costumes this year, with pumpkins being the most popular choice for dogs.

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The gourd snapped up 11.6% of the vote, a hot dog at 5.9% and a ghost, which came in third at 2.8%.

Other popular pet costumes include superheroes, witches, lions, spiders, dragons, clowns, devils, and sharks.

The National Retail Federation 2026 survey — conducted between Sept. 1-9 — asked 7,889 consumers across the nation about their Halloween shopping plans.

New Yorkers are getting creative with dog costumes, with popular choices including Krypto the Superdog, Pupasaurus Rex, Power Rangers, and Chucky.

Cat owners are less likely to dress up their pets, but pet stores often offer a wide variety of costumes for all kinds of animals, from Elvis to unicorns.

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