Culver’s ‘Curderburger’ promo in Wisconsin sells out in Madison

MADISON, Wis. — They said “cheese” in Wisconsin.

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Fittingly, on National Cheese Curd Day, customers in Wisconsin on Friday lined up to buy Culver’s limited edition Curderburger. The butterburger was a hit in the state’s capital city of Madison, as all Culver’s stores ran out of the $5.79 special by Friday afternoon, according to a company spokesperson.

The promo was nationwide, but it was -- naturally -- popular in Wisconsin, where cheeseheads rule.

The Curderburger was a traditional butterburger, except it contained a massive fried cheese curd patty in the middle. The patty consisted of blended yellow and white cheddar cheese curds surrounded by breadcrumbs, WTMJ reported.

“As expected, the highly anticipated Culver’s Curderburger was a hit with guests, and has now officially sold out at all locations in the Madison area,” Culver’s spokesperson Eric Skrum said in a statement. “We encourage guests in surrounding areas to call their local Culver’s to inquire about the availability of Curderburgers before heading to the restaurant in hopes of getting one.”

>> Culver’s offering ‘Curderburger’ for National Cheese Curd Day on Oct. 15

The limited-edition burger grew out of an April Fool’s Day by Culver’s that got traction on social media. After the April 1 prank, which was announced by the restaurant’s social media team, calls for the bogus burger heated up, WDJT reported.

Quinn Adkins, Culver’s director of menu development, originally said there was so much interest on social media about the Curderburger idea that the company began thinking about how to turn that hoax into a menu item, according to The Capital Times of Madison

Culver’s, based in Prairie du Sac, Wisconsin, has not ruled out bringing the Curderburger back for an encore, according to the Wisconsin State Journal.





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