Cox Media Group and MAP 

Number 1 Question asked: How do I know whether or not my marketing is working?

Suggestion: Know your customer!  If you don't know who you're trying to reach and don't go after your target consumer, then you won't see the results you're expecting to see.  The 80/20 rule states: 80% of your business comes from 20% of your customers.  You need to go after that 20%.

Cox Media Group offers:

Marketing Strategy Model session:

Helps you discover who your customer is.

1. Target: your heaviest user
2. What benefits they're seeking from your business
3. Competitive Analysis: the benefits and how you rank versus your competitors
4. Areas your business owns/leads OR if no leader in the market, find out how you can become the leader
5. Positioning Statement: In what ways to get the target customer to believe in the benefit of your business

With a positioning statement, you can either: support it, ignore it, or go against it.

Creative Problem Solving Session:

Free brainstorming session to find out: How do we market your positioning statement to the Orlando area?

Identifiy your marketing objective.

10 Low-Cost Ways to Market Your Business: Microsoft Small Business article

1. Take steps to make your customers feel special.
2. Create a business card that will make those you hand them to want to keep it.
3. Stop servicing break-even customers--those who don't really boost your profits.
4. Develop an electronic mailing list.
5. Send out old-fashioned postcards.
6. Boost your profile at events, trade shows, and conferences.
7. Combine your business with a charity you like.
8. Create a destination.
9. Become an online expert.
10. Don't let a customer slip away.