The Essentials of Marketing 

The Essentials of Marketing: Understanding Marketing's Impact on Generating Profits workshop:

• Two-day workshop led by Dr. Michael Luckett and a panel of experts
• They will talk about: analyzing targeting marketing, how to outperform your competition, the latest toold and strategies to build strong brands
• When: Thursday, August 25th and Friday, August 26th
• Who will benefit from the workshop:  It's designed for managers that have been in marketing for a while, but those just starting can benefit as well.  
• Entrepreneurs and small business owners would also benefit.
• Cost: $500 to attend; however, your R.O.I. is an increased understanding of marketing.
• You will receive a certificate of completion and also receive continuing professional education credits from attending the workshop.

General Marketing:

• Tiffany Hughes' definition of Marketing: Understanding a customer's needs and how to fill those needs.
• American Marketing Association's definition of Marketing: The process for creating, communicating, and delivering value for customers.

Coordinate Your 4 P's:

1. Product
2. Place
3. Price
4. Promotion

• Every single decision should center on the 4P's to really create value for those targeted customers.
• Perceptions are reality.

Workshop content:

• Day 1: Understand marketing & how to create competitive advantage
• Day 2:  Take tactics learned and apply; Demonstrate through case studies

Developing a Competitive Analysis: Highlight Your Unique Points:

• Build a strong brand
• Pricing strategy and tactics
• Relationships
• Segmenting, Targeting, and Positioning
• Reduce risk to increase success

Top 3 Things to Take Away from Workshop:

1. An understanding how a client determines value
2. Marketing tactics
3. How to create a competitive advantage