Right Person, Right Place, Right Time 

Why choose online display ads (banners) to target your consumer?

They reach the right person, at the right place, at the right time! Via Yahoo Content network, Cox Media Group can use targeted advertising capabilities to deliver relevant messages to specific targets, giving you the greatest advertising return on investment possible!

What are the different categories of targeting?

• Demographic Targeting- Age, Gender, Income

This information is usually obtained by the general demographic profile of a site or specific information provided by users upon registration.

• Geographic Targeting

This tells you where your target consumer is. Yahoo can offer targeting from as vast as the entire nation to as specific as zip codes.

• DayParting

If you know the times you recieve the most traffic and are most popular, daypartingallows us to deliver ads at specific times of day or a certain day of the week in order to create the greatest ROI. 

• Behavioral Targeting

This is the practice of delivering ads in response to a users' online activity by monitoring users web/search behavior and surfing habits and then serving ads accordingly.

Cox Media Group can find the most practical and cost effective online advertising mix for implementation, that would give you the biggest ROI for your advertising dollars.

Contact the Marketing ADvisors at 321-281-2011 or email marketingadvisors@WDBO.com, to receive free advertising, marketing, and promotion advice.